Family Owned
Our family’s passion for performance outdoor clothing and manufacturing dates back to the 1920’s and the creation of the Southern Hemisphere’s first down-filled sleeping bags.
New Zealand Made
Our clothing is 100% designed and made right here in New Zealand. We are committed to exceptional quality, supporting local jobs and upholding Aotearoa’s manufacturing expertise.
Sustainability
Making clothing that lasts reduces environmental impact. Repurposing offcuts minimises waste and our repair service maximises garment life. Learn more about our initiatives here.
Vicki (verified owner) –
Another amazing earth sea sky product, top quality, well made, don’t want to take it off. Love it, thanks
Ailsa Howard (verified owner) –
I have finally retired my first Gretel after 11 years of hard use. I totally loved it, and it finally gave up under the arms after a lot of tramping. Very excited to welcome Gretel 2 today. She is every bit as lovely and I am so happy to have her fresh and new with her long lifetime of wear to look forward to. I love her.
Sabine (verified owner) –
Gretel is a warm, comfortable, stylish jacket I bought in 2018. Now 2 years later as we approach another autumn/winter season I feel happy everytime Gretel protects me from the cold. Well cut, with long enough sleeves, a convenient hood…Gretel has all features of a trusted feel-good garment.
Shirl (verified owner) –
I bought this in 2009 and i have worn it every winter. This is a well tailored piece with a beautiful fit and colour. There is no pilling (handbag rubbing), no wear and tear, and very durable. I love it! This piece is still going strong and keeping me nice and warm. Well worth the price!
Alicia (verified owner) –
I agree with the other reviews, I also bought this jacket in 2009 and it is by far my favourite item of winter clothing. It still looks great after 6 years of wear. Love that it keeps me warm on cold days without padding or bulk and also looks stylish. A good example of where it pays to buy quality in the long ru
CS (verified owner) –
My favourite Winter Coat.
I’ve worn out ‘Gretel 1’, bought around 8 years ago, and am now onto ‘Gretel 2’! Love it, great style.
Helene (verified owner) –
I purchased my Gretel this year. It is a great fitted jacket that takes me anywhere. It has been thoughtfully cut and receives plenty of compliments when I walk into work wearing it.
It keeps the cold out, looks great and keeps me toasty warm when I need to be out and about in the city.